▶️▶️ 95% of Microsoft’s commercial revenue comes through its partner ecosystem, which grows by an astounding 7,500 partners per month. Source:
Forbes (https://lnkd.in/etZufEaq)
▶️▶️ Microsoft formed 9,000 partnerships within one year of setting up its co-seller partner program, generating $8 billion in partner revenue in the first two years. Source:
CRN (https://lnkd.in/ew73PtJY)
▶️▶️ Deals are 53% more likely to close when there's a partner involved and close 46% faster. Source:
Crossbeam (https://lnkd.in/erzt37uC)
▶️▶️ 75% of world trade flows indirectly through channels, partnerships, and alliances. Source:
Forrester (https://lnkd.in/eSi7shHq)
▶️▶️ 49% of organizations attribute 26% or more of their revenue to partners. Source:
HubSpot (https://lnkd.in/eYVAaNGT)
▶️▶️ CPOs (Chief Partner Officers) are on the rise, 900+ today
Partnership Leaders (www.chiefpartnershipofficer.com)
▶️▶️ Strategic Alliance Deals Surged 8x from 2012 Through 2020 (https://www.bcg.com/publications/2022/innovation-power-of-alliances)
▶️▶️ Word of mouth is responsible for 20-50% of all purchasing decisions, especially for relatively expensive products or new products. Source:
McKinsey & Company (https://lnkd.in/eVJAZVtP)
▶️▶️ Customers acquired through referrals have a retention rate that’s 37% higher. Source:
Extole (https://lnkd.in/et9H4UjJ)
▶️▶️ Customers acquired through referrals have profit margins that are around 25% higher. Source: @AMA Journal of Marketing (https://lnkd.in/ePKzC-q3)
▶️▶️ After seeing a co-branded campaign, 68% of consumers can make buying decisions without speaking to a sales representative. Source:
PartnerPath (https://lnkd.in/e2tjHUjN)
▶️▶️ 49% of consumers depend on influencer recommendations, and 40% have purchased a product after seeing it on Twitter, YouTube, or Instagram. Source: @Influencer Orchestration Network (https://lnkd.in/ezeQ73eX)
▶️▶️ A recommendation from a trusted friend is up to 50 times more likely to result in a purchase than a low-impact recommendation. Source:
McKinsey & Company(https://lnkd.in/eVJAZVtP)
▶️▶️ By 2026, 40% of total revenue for the largest 2,000 organizations globally will be generated by digital products, services, and experiences. (IBM Link)
▶️▶️ 🖐️ "Partnerships are more important than ever. Specifically, because you are bringing in pipeline, shortening sales cycles, and increasing conversion rates." (Andreessen Horowitz’s Sarah Wang, 2022)