Can you share a case study or an example of a successful alliance or partnership?

Alliance Overview

• Partners: Philips, a diversified technology company, and AB InBev, the world’s largest brewer.
• Product: Perfect Draft, an in-home beer dispensing system designed to provide a pub-like beer drinking experience at home.
• Business Model: Philips developed the dispensing hardware, while AB InBev supplied the beer kegs. Philips earned royalties on each keg sold.