Building a partnership from scratch for a new company is a great challenge. Where to start? Is it better to choose a proven framework or follow the path intuitively?

Great “To-Dos” from Neeti Gupta ( www.linkedin.com)

Process, Process, Process

ASAP E-subscription handbook - Association of Strategic Alliance Professionals

This compendium of alliance management practices, principles, and current professional standards puts all the information you need in one unique, indispensable guidebook that exists nowhere else. This key educational resource includes:

www.strategic-alliances.org

Mastering the Art of Alliance Management: 7 Key Steps for Successful Partnerships - Mikel Mangold

Here I unveil the pivotal strategies for forging, nurturing, and innovating partnerships in the ever-evolving business landscape.

mikelmangold.com

Define your internal strategy

what type of partnerships are you focused on; focus • Define your IPP - Scout • Follow Alliance /partnership Framework

Once beyond 3 partnerships with revenue; you can start thinking about a partner program. < 700 partners; don’t do a point based system that is operationally heavy ?> Tier based system. -> Requirement for each tier; and rewards.

Don’t: “Follow the path intuitively” -

→ Onboarding ; dedicated partner manager ; point of contact. -> Partner Portal; with all documents. / -> Sales Collaboration; Marketing collateral Clear Communication ->

• Percentage increase in revenue attributable to the partnership
• Number of new joint customers acquired per quarter
• Customer retention rate for integrated solutions Percentage of integration projects completed on time
• Increase in market share or geographic coverage
• Number of leads generated from joint marketing campaigns
• Number of new features or products developed
• Customer satisfaction scores (CSAT) or Net Promoter Score (NPS)
• Number of partners’ staff trained or certification completion rates
• Average response time and resolution time for support tickets
• Frequency of joint meetings, workshops, and collaboration sessions
• Average lead time from customer sign-off to implementation completion
• Reduction in operational costs or increased efficiency metrics