- Subscriber: a contact that has opted in to hear more from you by signing up for your blog or newsletter.
- Lead:a contact or company that has converted on your website or through some other interaction with your organization beyond a subscription sign up.
- Marketing Qualified Lead:a contact or company that your marketing team has qualified as ready for the sales team.
- Sales Qualified Lead:a contact or company that your sales team has qualified as a potential customer. This stage includes sub-stages that are stored in the Lead Status property.
- Opportunity: a contact or company that is associated with a deal (e.g., they're involved in a potential deal with your organization).
- Customer:a contact or company with at least one closed deal.
- Evangelist: a customer that has advocated for your organization.
- Other:a contact or company that does not fit any of the above stages.