Video of Nestle and Coca-Cola
Vishen Lakhiani, founder and CEO of Mindvalley, also uses his vast social media presence to create change in the world. A video denouncing the sugar content of Coca-Cola received over thirty million views (Lakhiani, 2020). Another video about the amount of sugar in Nestlé’s products for kids in Malaysia received over 1.2 million views in 2018 and more than eight million views in 2020 (Lakhiani, 2020b). It pushed Nestlé to issue press releases explaining the content of its products to the public. Both Holston and Lakhiani use social media to make our world a better place to live in. But here’s the thing: You don’t need to be an influencer to use it effectively. Anyone can.
Lakhiani, Vishen (a) (@Mindvalley) “Is this the greatest marketing mislead since big tobacco? It’s up to us all to stand for our health and say NO to companies peddling dangerous products.” Facebook, Video, February 24, 2020.
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