Great innovator spend almost 50 percent more time thinking differently than non-innovators.
Was Steve Jobs and Apple right? Do we need more rebels and bold thinkers to change the world? Yes. As Jeff Dyer and Hal Gregersen point out in their Harvard Business Review article “Learn How to Think Different(ly),” great innovators (launching new businesses, products, and processes) excel at connecting the unconnected using associational thinking. They spend almost 50 percent more time thinking differently than non-innovators. Is this art of thinking a talent, or can you train yourself to think differently? A study of over 5,000 entrepreneurs and executives found that almost anyone who consistently makes an effort to think differently can think differently (Dyer and Gregersen, 2011). You can train yourself to live with this philosophy.
Dyer, Jeff and Hal Gregersen. “Learn How to Think Different(ly).” Harvard Business Review, September 27, 2011.
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