Short summary
8 year study: Purpose = unified organizations, more-motivated stakeholders,more profitable growth
Long summary
An eight-year study of high-growth companies looked for traditional drivers behind success, such as innovation. It found that purpose created more unified organizations, more-motivated stakeholders, and more profitable growth
Citation
Malnight, Thomas W., Ivy Buche, and Charles Dhanaraj. “Put Purpose at the Core of Your Strategy.” Harvard Business Review, September–October 2019.
Source
HBR
file
tag