Short summary
> 70 percent of Millennials expect their employers to focus on societal or mission-driven problems.
Long summary
It starts with the new generation. Young people want to join purposeful companies. The Deloitte Millennial Survey from 2014 highlighted that more than 70 percent of Millennials expect their employers to focus on societal or mission-driven problems. When a company focuses on these, it’s a purpose-driven company millennials want to work for.
Citation
The Deloitte Millennial Survey – Executive Summary. London: Deloitte Touche Tohmatsu Limited, 2014.
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