Short summary
they commit to building a relationship through open communication from the start, regardless of the outcome
Long summary
As Charlene Li puts it: What differentiates companies that have successfully adopted disruptive transformation strategies is that they commit to building a relationship through open communication from the start, regardless of the outcome. For Adobe, that meant committing to complete transparency, internally and then externally, from day one.” (Li, 2019)
Citation
Li, Charlene. “How Disruptors Build Trust and Power.” Leading Disruption (blog). LinkedIn, June 7, 2021.
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