Intro

Short summary

Covid; change beahavior and creation of new startupsstartup

Long summary

On top of that, unpredictability is a new reality. McKinsey & Company investigated the latest trends in the article “The Next Normal Arrives Trends That Will Define 2021—and Beyond.” The article explores recent findings related to the COVID-19 pandemic and its effects: forcing people to work from home, boosting digital transformation, and changing consumer behavior in the long run. Furthermore, an increasing number of startups are being created, and more and more people are deciding to launch their businesses

Citation

Sneader, Kevin, and Shubham Singhal. “The Next Normal Arrives: Trends for 2021.” McKinsey & Company. January 4, 2021.

Source

McKinsey

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McKinsey