Chapter 2

Short summary

all behavior is prompted by a desire to escape discomfor

Long summary

As Nir Eyal, author of the book Hooked: How to Build Habit-forming Products, writes in his article on motivation, all behavior is prompted by a desire to escape discomfort. Everything we do is about the need for homeostasis to restore psychological balance

Citation

Nir and Far. Exactly What Is Motivation? Surprisingly, Not What You Think. Accessed February 23, 2022.

Source

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