Quote think different campaign
When Steve Jobs, co-founder of Apple, and his team launched the legendary marketing campaign “Think Different” in 1997, they wanted to remind everyone of their brand’s core value: passionate people willing to change the world. It also showed they deeply cared about their employees who dared to be different. “The crazy ones” were the company’s heroes. The text of the campaign says it all: “Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules and they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do” (Harry Piotr, 2013).
Piotr, Harry. “Apple - Think Different - Full Version.” September 30, 2013. Video, 1:09.
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